There is no question that the power of social media has been transformative for modern businesses all across the world. Sites like Twitter, Instagram, and Facebook have allowed companies to take their marketing strategies up a notch.
Success in the modern business world is all about marketing your business effectively. According to figures from Statista, Facebook boasts an active 2.9 billion users every month, and each one of them is a potential customer.
Facebook advertising is one of the most popular and effective forms of digital marketing for your business. Creating a Facebook ad that converts, stands out on busy feeds, and attracts interest and attention from potential customers is an essential part of this process.
If you have ever advertised on Facebook before, you’ll be keenly aware of how important Facebook Ad Creative is for the potential success of your campaigns. According to Oberlo, Facebook ads generated $84.4 billion in 2022 (up to November), and this figure could be even higher in 2023.
This shows the potential goldmine you could be tapping into with Facebook ads, but it also illustrates the importance of being able to design an ad that converts effectively.
This blog will seek to explore the ways of being able to design a Facebook ad that converts, and brings you advertising success.
Facebook is one of the most popular and important social networking sites out there, and you need to make full use of it. In fact, according to research conducted by Sprout Social, more than 66% of the population of the UK are Facebook users.
It remains the social media king, with 2.93 active Facebook users globally in 2022, as revealed by Shopify. This is not a platform that you can ignore as a business, and it is certainly the best possible option to target for your social media marketing campaign.
As an active modern business, it is important to make sure you are implementing a strategy that works well for you, and Facebook is going to play an integral role in this. Did you know that 77% of Millennials revealed that they purchased a product online or in-store after seeing it on Facebook?
When you are developing a strong social media presence, you have to make sure you are focused on doing the best you can to maximise ROI. And this means you should be targeting the platform with the largest user-base, Facebook.
You have to make sure you do the best you can to improve your chances of conversion by creating the best possible Facebook ad. This is something you have to make sure to get right when you try to develop the perfect ad for your Facebook advertising.
What is Facebook Ad Creative?
When it comes to developing and designing the ideal ad, you will be making use of Facebook Ad Creative, so it is important to understand what this is and how it works. In the simplest terms, Facebook Ad Creative is pretty much any Facebook ad that users see on mobile or PC.
These can be images, videos, text, and other formats that you might like to use to help with this. The use of these Facebook ads represents a great way of attracting new customers, and this is important to get right when planning the ideal ad that you can convert.
Facebook Ad Creative is essential for being able to deal with and overcome creative fatigue, and keep producing fresh, unique, and engaging ad content that your audiences will connect with.
The average conversion rate on Facebook ads is estimated to be around 9.21%, according to WordStream. This shows that you have a positive avenue to explore here when looking to design the ideal Facebook ad for business success.
This is one of the most important elements of developing and designing the perfect Facebook ad, and there are a lot of things that can be used to make the most of this. Finding the best ways of using Facebook Ad Creative is going to have a huge impact on your ad campaign.
Knowing Your Audience is Key
As with any kind of business marketing strategy, you have to try to make sure you come up with some of the best ideas that will help you achieve success, and knowing your audience is the best approach to take here.
No matter how good your campaign might be, or how much money you’ve spent on it, it is vital to make sure you know your ideal customer. Your ad is being designed with them in mind, so you need to be clear about what they want, and what they respond to.
According to statistics from SmartKarrot, 73% of consumers claim customer experience is a decisive factor when making decisions. This shows how important it is to be able to understand your customer and what matters to them. If you can get this right, and design your Facebook ad accordingly, success should follow soon after.
You need to show up on your ideal customers’ news feeds, and this is why it is so important to understand what it takes to reach your customers and resonate with them.
This is something that too many modern companies overlook, and it can have a negative impact on your marketing process. It is something you need to make sure is a focal point of your Facebook marketing strategy.
How to Design the Perfect Facebook Ad
Designing the perfect Facebook ad that converts is the best way of developing a strong presence on Facebook, as well as driving more traffic to your business. At Nippy Brands, we are dedicated to helping businesses develop the best possible social media ads.
We recognise the need for a strong social media presence, and why it is important to be able to develop an excellent ad campaign that will drive your brand forward. So, these are some of the best ideas we think will help you to design the perfect Facebook ad for conversion.
Short Ad Copy
According to data from Meta, Facebook users spend just 2.5 seconds on a piece of content on desktop and just 1.7 seconds on mobile. For this reason, it is vital to ensure that you capture attention in the quickest possible way.
That means you need to keep your ad copy short as much as possible. People want to scan your ad, not read it intently, with reports from Fast Company suggesting 40 characters is the ideal length of Facebook posts.
Image to Text Ratio
Another thing to keep in mind is the image to text ratio of your Facebook ad. Try to remember that a picture paints a thousand words, and keep any copy that accompanies a text short and sweet.
According to research by Meta, images that have less than 20% of text tend to outperform those with a higher percentage. Keep this in mind when you are looking to develop the perfect Facebook ad that wins conversions.
Use A/B Testing
One of the best ways of being able to develop the perfect ad campaign is to use A/B testing. This is the process of using two identical ads, but changing one variable about one of them, and gauging which performs better.
This is almost like prototyping products, and can help you to tweak your ads in order to achieve the best possible engagement, and outcomes. You can change things like colour patterns, headlines, and even font, to see which creative elements perform the best with users.
In other words, know thy audience. Facebook’s ad targeting is unique and unrivalled, and you can specifically target ads based on myriad factors, including age, gender, relationship status, and even education.
An Adidas Facebook ad campaign launched for the 2010 FIFA World Cup resulted in their Facebook page reaching over 1 million fans, and saw brand awareness grow between 8-20%. This is a great example of targeting audiences effectively to increase conversion rate potential.
The last thing people want is to be bombarded with the same ads all the time. This leads to creative burnout, and people disengage from your brand as a result.
We at Nippy Brands can help with this in a lot of ways because of the fact that we are able to produce creative and unique content for your Facebook and social media campaigns. We make sure everything is on-brand, and that your messaging is clear in the process as well.
How Nippy Brands Can Help
At Nippy Brands, we pride ourselves on developing the best possible understanding of your social media presence, and what you want your campaign to say. Targeting consumers across social media platforms involves standing out from the crowd.
You need to make use of the services we have that will allow you to improve your content and focus on developing the perfect Facebook ad campaign.
Our talented design team can provide unique and captivating content that you can use to help design the perfect Facebook ad, and finally get to enjoy more of those conversions.